OFFLINE + ONLINE = BUZZ
This is a simple formula that I made up just now. It simply says that what’s being talked about by people offline and offline create a buzz. Although, I’m not claiming that one (offline element) should co-exist with the other (online element, Emanuel Rosen took note in his Anatomy of Buzz Revisited the importance of both.
Rosen pointed out that a buzz starts with the word-of-mouth and is made more visible by technology. Thus, the trending topics on Twitter, those that we reblogged on Tumblr, the ones that got the most number of likes and comments on Facebook are just a few manifestations of the offline buzz. That is to say that these most talked about issues online are just extensions of the discussions offline.However, to someone like me who relies on social media in order to get information more than anything else, I see it as the other way around. I often get to know issues such as that of Chris Lao’s online before getting to know about it offline. Read the rest of this entry »